I believe in enlightened self-interest: just as the cells in your body look out for themselves, they believe in something that also transcends them, something holistic. This is what makes things work best. Collecting revenue above basic expenses (covering all of your costs, including simple salaries to keep it interesting enough for the business owner/manager) is simply stupid. Just like you wouldn't hurt yourself by charging less than your expenses, you don't want to hurt your customers by charging more. If you have some "secret" knowledge that would allow you to exploit their ignorance and get more profit, then teach your customers, so that you will respect them.
All profit is, is creation. A man on a desert island needs to make a ‘profit’, he needs to create the food and shelter to survive. A business must do the same, create something valuable to human life that didn't exist before or it won't survive nor does it deserve to. Why is survival, or even better, flourishing, bad? I will never understand it, and will always consider all those who consciously believe it is to be evil for just these reasons.
I believe in enlightened self-interest: just as the cells in your body look out for themselves, they believe in something that also transcends them, something holistic. This is what makes things work best. Collecting revenue above basic expenses (covering all of your costs, including simple salaries to keep it interesting enough for the business owner/manager) is simply stupid. Just like you wouldn't hurt yourself by charging less than your expenses, you don't want to hurt your customers by charging more. If you have some "secret" knowledge that would allow you to exploit their ignorance and get more profit, then teach your customers, so that you will respect them.
There is no superior way.
All profit is, is creation. A man on a desert island needs to make a ‘profit’, he needs to create the food and shelter to survive. A business must do the same, create something valuable to human life that didn't exist before or it won't survive nor does it deserve to. Why is survival, or even better, flourishing, bad? I will never understand it, and will always consider all those who consciously believe it is to be evil for just these reasons.